Below are some other big wins I had with Classix!

Using our studio post production, as well as our monotone themed campaign shoot. I was able to leverage both, for a fun vintage hook that really spoke to our brand voice and persona.

Let’s Make a Pumpkin Bong became Classix’s top-performing post to date on Instagram as a result of tactical testing and executing against relevance and trends.

As a result, this post performed:

  • 121x higher reach vs. brand average (92K + reach)

  • 36x higher engagement (likes, comments, shares) vs. brand average (1,100+ engagements)

This shows that tested and proven content tactics (in this case, making bongs from fruit, etc. with Classix) paired with relevance (nostalgia amongst our OG cannabis consumer audience for ‘McGuyver-ing’ a smoking device) and executed with timeliness (seasonality of pumpkin/PSL in mid-October at the onset of the cold-snap) results in heightened content exposure amongst relevant audience cohorts, as well as engagement and insights for opportunities to bridge concepts further into larger marketing initiatives.